Why does McDonalds owe a "living wage" to anyone. They should pay what the open market will bear. If your job skills are worth $20/hour, then prove it by finding an employer that wants your services at that rate, not by bullying a company into paying it.
I am self-employed, have a college education, and work 60 hours a week. If you want to have a family, then work hard and get the right jobs skills. If McDonalds fry-cook is the best you can do this year, then work hard and become a manager. Or circulate your resume on your day off.
There are too many negative consequences to forcing medium-high wages onto unmotivated and unskilled employees. Next all unskilled employees think they deserve $20/hour. Then the mid-level employees think they deserve $30/hour. The cost of goods goes up and everyone suffers and places go out of business.
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